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Internet & Digital Marketing
- Program ID: EIQ-IDM-1001
- Program Stream: Languages
- Program Level: Diploma
Program Duration
6 Months
Start Date
February 15, 2018
Seats Availability
50 Students
Eligibility
High School
What is Internet & Digital Marketing ?
Digital Media & Marketing is a highly productive industry in the modern world. One can have access to reach millions of people around the world with marketing content in seconds. It’s not just for entrepreneurs anymore; with the right digital strategy and research, one can make the most valuable brand. There are no limitations or business boundaries to reach potential customers, all is needed is an extensive & unique approach.
Following are the skills where Professionals need to pay attention to.
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
Inspirational Design Showcase
Why Choose as a Career?
- Basic Design Skills
- Agility
- Listening Skills
- The ability to analyze quantifiable metrics
- Understanding of brevity
- Self-promotion Savvy
- An understanding of WordPress
- A likable personality
- Good copy and visual storytelling abilities
- A mix of creativity and analytical abilities
- The ability to execute and analyze drip marketing campaigns
- The ability to think objectively
- Specific marketing channel expertise
- Sales skills
Program Description
Technology continues to transform just about every business on the planet, with creative and marketing roles evolving at a particularly rapid clip. Some of the hottest roles in today?s digitally driven creative industry include:
- Content strategist ? Plans, creates and manages actionable web content that?s easy to find, digest and share across digital platforms.
- Email marketing manager/specialist ? Develops, tests, implements and analyzes the performance of a company?s email campaigns, including handling customer feedback and contact segmentation and management.
- Front-end web developer ? Develops appealing, user-friendly apps for web and mobile using a combination of markup languages to help companies establish or improve their digital presence.
- Marketing analytics manager ? Analyzes data from marketing automation and customer relationship systems, providing insights to improve processes and achieve goals.
- Online marketing manager ? Develops, implements and manages digital marketing campaigns that create brand awareness and generate leads and sales.
- Project manager ? Plans, oversees and documents all aspects of a project to make sure it?s completed on time and within scope/budget, while facilitating the flow of communications and assets among internal and external teams.
- Search engine optimization (SEO)/search engine marketing (SEM) ? Develops, implements, and analyzes keyword strategies using organic (free) and paid campaigns ? incorporating the latest strategies for search engine algorithms and digital advertising platforms to achieve peak performance.
- Social media manager ? Develops, implements, tracks and analyzes strategies across social media platforms to build brand awareness, generate traffic and encourage product or service adoption.
- User experience (UX) designer ? Determines how a website or app feels to a user, ensuring their journey is a great experience while supporting a company?s objectives.
- User interface (UI) designer ? Determines how a website looks to a user, creating the code and design that meets usability and accessibility standards while enabling users to accomplish their goals quickly.
The Digital Marketing Certified Associate course is designed for both entrepreneurs and jobseeker in mind. This helps you to master the most essential disciplines of digital marketing, which include Search engine optimization, pay per click, Social media, Content marketing, web analytics, and email marketing. Digital Marketing is one of the most growing IT job sectors in the world and is not a one-day wonder. Are you one among them who want to start an IT career without going too techy, then you can definitely best on this course.
- SEO Certification Program
- SEM Certification Program
- SMM Certification Program
- E-Mail Marketing
- Web Analytics
- Inbound Marketing
- Certification
Free Add-on Courses
Following courses are carefully designed by experts to offer you the best possible education and enhance your skills to match the Industry standards.Salary Guide
Following salary guide is based on Freshers or Mid-Level professionals (Average). The data is sourced from (www.payscale.com) and once you will click below links; you will be redirected to relative data.
Key Information
The following information will help you more to understand the program and its benefits. The information below is considered to be the best guide and is designed by experts in Industry. If you have further queries, please don't hesitate to ask by following (Quick Inquiries)
Top Recruiting Areas
Career Opportunities
- Digital Marketing Manager
- Assistant Marketing Manager
- Marketing Analyst
- Marketing Associates
- Marketing Executive
- Marketing Manager
- Online Marketing Manager
- Search Engine Optimization (SEO Analyst)
- Search Engine Optimization (SEO Lead)
- Senior Online Marketing Manager
- Email Market Manager
- Email Marketing Specialist
- Email Marketing Campaign Analyst
- Email Marketing Consultant
- Email Marketing Executive
- Email Marketing Lead Generator
- Senior digital marketing executive
- Digital content manager
- Head of digital
- SEO manager
- PPC manager
- Freelance brand management or setting up your own online marketing company
Duties & Responsibilities
- Develop and manage digital marketing campaigns
- Oversee a social media strategy
- Manage and maintain the organization?s website(s)
- Write and optimize content for the website and social networking accounts such as Facebook and Twitter
- Track and analyze website traffic flow and provide regular internal reports
- Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
- Continually work on the Search Engine Optimization of the website(s)
- Fix any errors or bugs in online content
- Edit and post videos, podcasts and audio content to online sites
- Arrange webinars and webcasts
- Create online banner adverts and oversee pay per click (PPC) ad management
- Write copy for email marketing campaigns
- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing
- Work on printed material to supplement online products
- Attend product launches and networking events
Key Features
- High Standard of Education
- Studio with all Modern amenities
- Career Guidance
- Motivational Speakers
- Multi-tasking Environment
- Affordable and Economic
- International Experience
- Individual Portfolio
- Personal Website
- Freelance Training
- Entrepreneurship Guide
Key Benefits
- Expert Faculties
- Project Case Studies
- High Standard Design Proto-types
- Complete Career Guidelines
- Language Fluency
- Corporate Environment
- Travel opportunities
- Curriculum Vitae & Portfolio
- Job Assistance & Interview Programs
- Internship (National & International)
Enrollment Method
Our Enrollment Process is composed based on the progressive approach to complete the Enrollment task with an ease of doing. Please follow the segments carefully and if you find any questions during the process; feel free to contact us for any assistance you need.
Counseling
By having you hear, we are considering that you have gone through Program information and details carefully. To initiate the enrollment process you should fill-up the counseling form to book an appointment slot for you to get the brief information for the Program you wish to enroll for.
Online Application Form
Your application will be grateful to help us to learn more about you, once the Program has selected you will be required to fill-up an Online Application Form and submit those all required fields to evaluate your data and more. Once the application form will be received by EXELIQ team, you will be notified with a confirmation message by email.
Pay the Application Fee
Once your Application will be screened by EXELIQ team, you will be notified with the terms & conditions, Application Fees details and Payment link. You can either pay an Application fees online by following the payment link given in the email or pay an application fees in-person at EXELIQ Center.
Pre EXELIQ-Documentation
On Successful payment of Application Fee, it’s time to upload your documents. Please note, these photographs must be in JPG/JPEG format and not exceeding 2 MB in size.
- Declaration Form: You are requested to download the Declaration form & fill in the required information. Please upload a scanned copy of the same.
- Photograph: Upload a scanned recent passport photograph. It must be a coloured photograph taken at a professional studio. Photographs taken via mobile phone and other kinds of self-composed portraits will not be accepted.
- 10th Mark-sheet: Upload a scanned copy of your 10th Mark-sheet. It must be self-attested by the student/parents.
- Highest Qualification Document: Upload a scanned copy of your last highest educational qualification certificate, also if you have any technical qualification upload that too.
- ID Proof: Photo ID proof can be your Aadhar Card or Pan Card or Passport.
- PAN Card: Upload a scanned copy of your PAN card. If a student doesn’t own a pan card, request to upload anyone parents Pan Card.
Enrollment into Program
After receiving the Pre-required Documentations, our team at EXELIQ will carefully screen all your documents, once the screening process successfully done, you will be notified through the appropriate channel to pay your program fee and allocate your seat for the program by getting your Enrollment No.